Monday, 10 July 2017

New Music: Jain - Dynabeat (Video)

By now the chances are that you’ve read an awful lot about Radiohead, Foo Fighters and Ed Sheeran at Glastonbury. You’ll also have read far less about a French popstar qui est absolument parfait, named Jain, but trust me, she played Glastonbury as well. 

At first her booking on the Sonic stage looked a little out of place, Sonic mainly catering for dance heads, but within a few seconds of her starting up the booking made absolute sense. Less a dance party more a crazy gymnastic hands-in-the-air workout, Jain pulled punters into the venue with one of those ‘what is going on over there ?’ moments. I think by the end of her set the ground in the venue had lowered a couple of inches with all the bouncing on it.

So now it’s your time to move your feet as Jain revisits a track from her album. Dynabeat is all about the dance of life: “Love it or hate it , but you have no other choice, you have to realise that we are all living on a beat.” The video, like all of Jain’s videos, is a little surreal, like a modern Magritte inside a TV screen. There’s plenty of detail and clever little effect pieces to keep you hooked. Oh, and the song? Well Jain is all about the hooks; she probably has a whole wardrobe full of them and she's got this one out for you today. A squelchy synthy neon-bubblegum tune to keep you going all night.

Jain - Dynabeat (Video)

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